GIF Analytics
In the build up to Christmas I decided to run a campaign of different Christmas GIFs, created by myself, to try and draw more organic exposure through Facebook and Instagram stories. Over the next few weeks we found not only were these GIFs getting hundreds of thousands of impressions, they were bringing a lot of exposure to our social channels. We carried on this over the next few months with various other GIFs, all with Garment Quarter branding which resulted in over 80million views across multiple platforms.
FACE FILTERS
current trend of having face filters. I briefed my manager on two different designs. One with a simple spinning logo that would sit above the person’s face, another that had the phrase ‘What brand are you?’ that has an interactive spin wheel which cycled through popular brands, picking one at random. Both these face filters were designed by myself but unfortunately due to other projects could not get uploaded onto socials.
